IWCE is the only trade show and conference targeted to window covering professionals in North America. Thousands of U.S. and international visitors and buyers come for the latest products, technology, and education in window coverings as well as home décor products and accessories.
In the past 10 years, the window coverings industry has come a long way in product development and trends, distribution channels and business practices. IWCE 2018 will help you navigate the changes and opportunities in order to develop a more successful business model.
Experience unmatched educational and networking opportunities for a one-stop shopping and learning event you can’t miss! IWCE is pleased to announce that the show is moving to sunny Tampa, FL, March 27-28, 2018. Tampa is the gateway to connect window covering suppliers with the bustling North American and Latin American markets. The spring dates are perfect timing for exhibitors to introduce new products to dealers preparing for a successful 2018. A new lineup of intriguing seminars and special events are planned!
WHO SHOULD ATTEND?
Retailers & Dealers
Discover the latest products and vendors. Meet with the best suppliers in the industry who want your business. Network and learn best practices!
Interior Designers & Decorators
Get up to date on the latest styles, products, and trends to inspire your customers with fabulous custom window fashions!
Select from dozens of classes and hands-on demonstrations in the Construction Zone to learn new techniques from the best instructors in the business. Find new products and programs to help grow your business.
Every year, you’ll see new vendors from the U.S. and abroad looking to partner with the right company. Expand your lines with manufacturers who want you to succeed.
If you’re not exhibiting, IWCE is the place to network with industry peers and find new distributors. Industry professionals who want to grow their business make IWCE a must-attend business event.
The International Window Coverings Expo is the only trade show and conference specifically for window coverings in North America. This annual event attracts thousands of U.S. and international visitors looking for the latest products, technology, and education.
WHO SHOULD EXHIBIT:
WHEN YOU EXHIBIT AT IWCE 2018, YOU'LL:
WHO ATTENDS IWCE?
TRENDS IN THE U.S. WINDOW COVERINGS MARKET:
THE TIME IS NOW TO ENTER THE LUCRATIVE WINDOW COVERINGS MARKET:
CONTENTAL BREAKFAST & KEYNOTE: Meet Your Prints Charming: Capture Your Unique Style with Pattern-and-Prins-Packed Window Treatments - John Loecke & Jason Oliver Nixon
Translating Fashion Into Design - Jana Phipps
Designers Guide to High End Window Fashions - Beth Hodges
Details Behind the Design: Selecting Appropriate Fabrics - Cheryl Meiklejohn
SUPER SESSION: Window Fashion Master Class - Deb Barrett
Make More Money From Existing Leads - Madeleine
Using Email to Close the Sale - Welton Hong
Creative Marketing Ideas for Designers - JoAnne Lenart-Weary
Intro to Motorization - OD McKewan
Details Behind the Design: Specifying the Right Design - Cheryl Meiklejohn
Look Like a Color Pro - JoAnne Lenart-Weary
Flat Fees That Work - Michele Williams
The Next Level—Everyone’s Going Mobile - Welton Hong
2018 VISION AWARDS GALA
From Picture to Perfection - Beth Hodges
Mastering Motorization - OD McKewan
101 Design & Workroom Tips - Jill Ragan Scully + Staci Faulkner
SUPER SESSION: Closing High End Window Fashion Sales - LuAnn Nigara
Where is the Window Headed? - Deb Barrett
Styling Secrets and Strategies - JoAnne Lenart-Weary
Details Behind the Design: Hardware Selection - Cheryl Meikleyjohn
Increasing Website Credibility: Focus on Traffic or Conversions - Welton Hong
VIP EXECUTIVE SESSION: Set Sales Goals and Reach Them, Right Now, in 2018 - LuAnn Nigara & Madeleine MacRae
Designer, Design Educator
Window fashion visionary, creative catalyst and design confidante- has had an industry presence for more than 30 years. As a design creative, she combined her twin passions-design and window coverings- by founding Window Dressings. As a nationally known award winning designer, she has built a reputation for cutting edge couture treatments whose specialty is finding creative solutions to challenging design problems.
As a sought after speaker and design educator, Deb frequently speaks at national conferences, design events and association venues. She is an IACET accredited speaker and a member of the IDCEC Advisory Board and Withit. Most recently she was awarded the Educator of the Year (2015) award by Withit and the Industry Icon Award at IWCE 2016.
You can find Deb on the web at debbarrett.com and blogging at Design-Confidential.
Award-Winning Window Treatment Authority, Author, and Host
LuAnn Nigara is an award-winning window treatment authority, author, and host of one of the most popular podcasts for the design industry, and overall business dynamo.
Based in Livingston, New Jersey, LuAnn got her start in 1982 when she, her husband and cousin purchased a franchise of the Florida based window treatment company, Window Works. With LuAnn at the helm of sales, they quickly expanded from New Jersey to serving the entire metro area from Philadelphia to Connecticut, and became the leading showroom in gross sales of the more than 120 stores Window Works stores around the country. “I’ve always been fascinated by sales and the components of a sale,” explains LuAnn, who brings an unmatched passion and expertise to the business of window design. “At 10 years old, my aunt gave me the book, The Greatest Salesman in the World by Og Mandino and I devoured it. That was just the beginning of what became my obsession with the art and skill of the sale.” Soon after running Window Works’ leading franchise, LuAnn had an idea that took her business to another level and changed the trajectory of her career: “I thought, why not work directly with interior designers?” says LuAnn and laughs as she remembers cold calling designers. Today, she counts Sussan Lari Architects, Alexandra Angle Interiors in Los Angeles, Anyon Designs (San Francisco), Funk Design Studio, Pembrooke & Ives, and Charles Pavarini as clients.
After more than thirty years of creating and installing window treatments for the most discerning clients, LuAnn is recognized as a leading voice in the business of windows and design. In addition to speaking at the American Society of Interior Designers (ASIDNJ) and the world renowned Hunter Douglas
conference, she is regularly called on by Design NJ as a resource. She was featured in Design NJ and appeared on House Smarts TV. In 2012, LuAnn authored the e-book, 10 Things to Know about Window Treatments and was featured in the Big Bold Business Women of New Jersey.
In the summer of 2015, LuAnn was searching for radio shows that spoke to her interest of design. When she turned up with nothing, she had an “aha moment” and decided to start a Podcast of her own. Today, she hosts a weekly 60-minute Podcast, ‘A Well-designed Business.’ The twice weekly show on iTunes features in-depth conversations with interior designers and industry professionals on just about every subject on the business of interior design, from
“Branding for Designers,” “How to Get PR,” and “How to Structure Your Fees.”